Markup calculator

Calculate the selling price by adding a markup percentage to the cost. Shows the difference between markup and margin.

Cost ($)
Markup (%)

Markup formula

Selling Price = Cost × (1 + Markup%/100)

$50 cost with 40% markup: $50 × 1.40 = $70.

Markup vs margin

Markup is based on cost: (Selling − Cost)/Cost. Margin is based on selling price: (Selling − Cost)/Selling. A 40% markup = 28.6% margin.

Popular markup calculations
40% markup on $50 25% markup on $100 100% markup on $20 50% markup on $75
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